Influencer marketing is capturing everyone’s attention. All of your marketing buddies keep talking about it, and you can’t seem to escape their conversations or the onlinecharades. But is all of the buzz worth it? Does influencer marketing really work? The short answer is yes, it does. Think of Gary Vaynerchuk . Or consider Grant Cardone , for instance. These are just two people who are shaping the world of influencer marketing. If your Facebook feed looks anything like mine, these two guys might show up more often than your own family sometimes. They are remarkably active, and for that reason, they’ve forced themselves into influencer positions. Of course, they are both only influencers in the entrepreneurial world. But influencers exist for every industry, niche, and product. If you want to use them to market your business, all you need to do is find them and connect with them. Of course, that’s easy to say. It’s far more difficult to do. But before we talk about tha...