Bowensthinks

On February 13, 2017, I acquired a keyword tool called Ubersuggest for $120,000. It was generating 117,425 unique visitors per month at the time I purchased it and had 38,700 backlinks from 8,490 referring domains. For those of you who aren’t familiar with the tool, the concept is really simple: You put in a keyword you want to target via SEO or PPC, and it gives you more keyword ideas. That way you can grow your traffic by going after more keywords. Most people thought I bought the tool to just redirect the traffic to NeilPatel.com so I could get more backlinks and rank higher for all of my search terms. If you do the math it would come out to roughly 14 dollars a link. But NeilPatel.com already had 3 times more links than Ubersugges. And let’s face it, I already rank for most things marketing related… so the links don’t really help that much . And others thought I was buying it because I wanted to redirect the traffic and net another 117,425 visitors a month. But very litt...

If you had to pick only one metric to help you grow your business, what would you choose? You might think that conversion rate optimization metrics would be the most important since they typically affect your bottom line the most, right? But if I had to pick just one  metric, I would choose lifetime value . Above all else, this metric can help you sell better, optimize more, and create a better overall user experience. But up until recently, finding out your customer’s lifetime value involved complex equations that needed to be done on a regular basis in order to get useful data. Simply put, the process was mind-numbing. Your only other alternative was to pay for a service that could track and calculate everything for you, but that wasn’t always budget-friendly for small businesses and startups. But since 2017, Google Analytics has been allowing users to experiment with a free lifetime value report . That means that anyone can now use this useful metric. So I want to help...

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable  to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. And for a time, it totally worked. But these days, those older SEO hacks are long gone. Now we deal with a much more sophisticated algorithm  that pushes innocent-sounding updates like Hummingbird and Panda. But as innocent as they sound, they can create some real problems for your ongoing SEO efforts. One of those updates that affected SEO forever is known as Penguin  and it specifically dealt with how Google uses backlinks to evaluate page rank. And with Penguin now a part of the core Google algorithm , the anchor text you use in your backlinks and internal links is more important than ever. So in this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO. But before we go there, you have to u...