Bowensthinks

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things… Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)… OR They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why. Now, I know what you are thinking… there are so many companies that make millions from content marketing that there must be a way to make it work . But here’s the thing. Because of my ad agency , I am able to talk to thousands of companies each year and dig into their marketing. And of the ones that leverage content marketing, most aren’t able to generate even one sale from it. In other words, it’s not working for them. It’s not because content marketing is flawed. It’s that most people don’t fully understand it. Why doesn’t content marketing work for most businesses? What most people don’t realize is that all visitors are not th...

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future . You know, that one thing that’ll just skyrocket your rankings. So, what do you think it is? I can tell you this… it’s not link building and it’s not on-page SEO . Sure, those things help, but they don’t skyrocket your rankings. When you build links, it can take months if not a year for them to kick in. And everyone is doing on-page SEO, so there is nothing unique about it anymore. So, what do you think it is? Shall I give you a hint? The accidental SEO hack I stumbled on the “future” of SEO by accident. Back in March 2016, I was able to take my traffic from 185,980 visitors a month to 195,596 a month. And it all happened within 30 days. Here was my traffic in February 2016: After I ran my accidental marketing experiment, my traffic grew by 9,616 visitors (to 195,596 monthly visitors...