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Showing posts from August, 2018

How I Boosted My Rankings Without Creating Content or Building Links

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I know what you are thinking, this isn’t impossible . Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links. So, are you ready to find out what they are? What does Google want to rank at the top? Before I get into the exact “hacks” and tactics that can boost your rankings, I want to first help you change the way you think about SEO. Do you think Google really cares about on-page SEO and link building? Sure, it matters to some extent, but that’s not what Google cares about the most. Google wants to rank websites that people love. If they ranked websites that you hated, then you would slowly stop using Google. And if people s...

Less is More: Why I Wish I Never Wrote 4,784 Blog Posts

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Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. 😉 Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years. That means that I am publishing an average of 3.27 blog posts per day. I know what you are thinking… seems a bit too much content for one person to write . Well, let’s first go over how I published 4,784 blog posts in 4 years. Did you really write all 4,784 posts? Just look at the screenshot below: As you can see there really are 4,784 blog posts published on NeilPatel.com. But here’s the thing: If you look closely at the image you’ll notice that some of the posts are in different languages. There’s content in German, Spanish, Portuguese, and English. And no, I don’t know how to fluently speak all of those languages. Which means I only wrote the English posts. In other words, I paid people to manually transl...

I Wish I Never Built a Personal Brand

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Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital . I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, and in the last 31 days I was able to reach 1,701,486 people through my blog. I have a decent social following… 927,000 Facebook fans , 298,000 Twitter followers , 289,802 LinkedIn followers , and 159,588 YouTube subscribers . And in the last 28 days, 43,196 people found me by Googling variations of my name. So, can you see the issue with everything I am doing? It’s all tied to my name. None of my companies have as much traffic, and they don’t have anywhere near the social following as my personal blog that you’re reading right now. And that’s not even the biggest issue, which I will get into later on . But before I go into why I wouldn’t build a personal brand again, let’s go over h...