Bowensthinks

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t. The only reason I watched Bloomberg in the morning is that my dad dabbled in the stock market and wanted to know if his stocks were going up or down. Plus, we only had one TV… so I didn’t really have a choice . But from all of those years of watching Bloomberg, it wasn’t too hard for me to spot trends. And one of the big ones is globalization. See, as a kid, most of the financial news channels discussed how things were progressing in America. But now, due to technological advances, companies no longer see themselves as regional or even national. Things like headquarters no longer matter. Companie...

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress . Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. In other words, things have changed drastically and now it’s what more competitive. We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on? How many blog posts do you need to write? What are the best ways to monetize your traffic? How can you ensure that what you are doing will work in the future? To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are all leveraging content marketing. Each company makes at least 5 million dollars in revenue a year and generates less than $1.9 billion a year. These...

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue . But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated. It happens to all of us , let me show you what I’ve learned the hard way. So how good is my search traffic? Take a look at the screenshot below. That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue. Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue. I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer” a...

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope . But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right. Just like you, I face challenges. I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates. When you are doing SEO, nothing is ever going to be perfect and it won’t always go the way you want. My overall traffic growth Let’s look at my overall Google traffic. Here’s my organic search traffic in January of 2018. I had a whopping 743,744 visitors during that month. 550,607 of those visitors were unique. Now if you fast forward to January 2019, my organic search traffic increased to 2,035,321 visitors. Of those visitors, 1,495,372 were unique. That’s a 173% increase in search traffic in just 12 months. Now you may think that i...