Bowensthinks

Google announced that it has been rolling out a new update call Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain . In other words, there is a really good chance that this impacts your site. And if it doesn’t, as your traffic grows, it will eventually affect your site. But before we go into how this update affects SEOs and what you need to adjust (I will go into that later in this post), let’s first get into what this update is all about. So, what is Bert? Bert stands for Bidirectional Encoder Representations from Transformers. You are probably wondering, what the heck does that mean, right? Google, in essence, has adjusted its algorithm to better understand natural language processing. Just think of it this way: you could put a flight number into Google and th...

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector. And now, I’m back at it with Ubersuggest , my latest software company. In addition to that, I’ve angel invested in dozens of companies. Some have done well, and others haven’t. Overall, I’ve been blessed with a few successes that have made up for my failures plus more. So today is your day to ask me any questions you have, and I will do my best to answer it. You can ask me about entrepreneurship, marketing, or anything else. I’ve dealt with class-action lawsuits, an FTC investigation (which I passed), and I’ve lost out on acquisitio...

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online. And of writing this post, he has 4,056 followers . It’s not just with Instagram either, I beat him on all platforms. Heck, he even does something that I don’t do, which is smart… he continually pays for advice . For example, he had his team jump on an hour call with Gary Vaynerchuk’s social media team so they could learn from them and grow his brand faster. So, what’s the secret to my success? Well, before I get into it, let me first start off by saying I love Eric to death and the point of this post isn’t to p...

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO So, are you ready to dive in? Let’s get started! Keyword Research All of the tools in this category will help you find more keywords. Many of them have different ways of coming up with keyword suggestions, so you may want to check them all out. Ubersuggest Ubersuggest has many different keyword research options. First of all, it shows you how many searches a keyword has had over the last 12 months so you can see if there is any seasonality. In addition to that, it pulls keywords from a few different sources such as Google Suggest and its own database, it shows you al...