Bowensthinks

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition. Let’s get started… Change #1: Google executives are big on “ambient computing” If you aren’t familiar with the concept of ambient computing , here’s a quick definition: Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. In other words, Google wants you to use them 24/7 no matter where you are or...

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try. Type in a URL or a keyword and click around. The reason I am asking you to give it a try is that I need your help to determine what I should develop next so I can help you improve your traffic and rankings even more. But before we get into that, let me first tell you what I am releasing in the next few months. Upcoming features So, let’s break it down by section as I am making a lot of small changes that should not only improve the data, but also the usability of the product. Funny enough, there will be changes to every section of the tool. Keyword research Over the next month, the keyword over...

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing: I figured out the perfect formula to promoting content. Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps. And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post. 35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post. Now you probably won’t see the same results as me as I’ve been doing this for a long time, but your results will be much better than what you...

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. And there are actually more interesting trends that will affect your marketing that no one is really talking about. So, what are these trends? What’s going to happen in 2020? Alright, here goes… Trend #1: Companies who rely on Google Analytics will get beat by their competition We all love Google Analytics . Heck, I love it so much I log in at least 3 or 4 times a day. And here is the kicker: I get so much traffic that ...