Bowensthinks

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is that simple. Sure, those channels can still drive traffic and always will, but as people get u...

Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out. Because if I help you grow a bit more without spending money, hopefully, you won’t have to lay off any people and, ideally, you will even be able to hire a few more people. So today, I have made Ubersuggest “more free” and over the next week, it will become even more free. What does that mean? Let me break it down for you… You’ll have full access to historical data First off, anytime you want to view graphs on historical data, you no longer have to pay. For example, if you want to see how popular a keyword was over the last ...

By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first thing we are seeing is people trying to exploit fear. What I mean by this is supplies are running low around the world. From masks and toilet paper to hand sanitizer and other basic necessities… I am se...

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your SEO. What’s beautiful is that when you combine them all, you’ll have everything you need. So here goes. Extension #1: Keyword Surfer It doesn’t matter if you use Ubersuggest, Ahrefs, or SEMrush… there is one thing that all of those tools have in common. You as a user have to keep going back to them to get the keyword data you need. Wouldn’t it be easier if you can get keyword insights and some backlink insights right in your Google browser? With Keyword Surfer , you can get insights through Google’s interface. So, when you do...

Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, there are roughly 700,000 podcasts . That means there is only 1 podcast for every 10,000 people or so. Podcasting is 1,428 times less competitive than blogging. So, should you waste your time on podcasting? Well, let me ask you this… do you want a new way to get more organic traffic from Google? I’m guessing you said yes. But before I teach you how to do that, let me first break down some podcasting stats for you, in case you aren’t convinced yet. Is podcasting even worth it? From a marketing and monetization standpoint, podcasting isn’t too bad. I have a podcast called Marketing School that I do with my buddy Eric Siu . We haven’t done much to market it and over time it’s grown natu...