How To Use Events To Optimize Your Facebook And Google Ads Campaigns
Your website is bustling with activity. Visitors are constantly interacting with your website. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction of a visitor with your website – a pageview, a click – can be used to better understand your audience . And when you understand your audience better you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events Events are user interactions that don’t involve loading another page on your website. In ecommerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form. As opposed to form completion that usually triggers a Thank You page, filling out one or more fields without submission – referred t...