Bowensthinks

The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs) . Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business. For a long time, you could get by with basic SEO strategies. But not anymore. With artificial intelligence (AI) taking over the world, you need to up your game. What does that mean for your SEO strategy? What is AI? Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), computer vision, natural language processing (NLP), deep learning, and other, still emerging technologies. What’s the point of AI? AI has one principal goal – to perform (often laborious and mundane) cognitive tasks better and faster than humans. It is a technology designed to make our w...

In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find it, they’ll leave. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your gre...

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Collaboration software has become a must-have tool for businesses today.  With teams scattered across different locations working remotely, these tools ensure that everyone can communicate and collaborate effectively. From simple check-ins and real-time status updates to ongoing project management, collaboration software can accommodate businesses of all shapes and sizes. Your organization can even use collaboration software to improve the way you work with clients, contractors, and stakeholders in your business.  By leveraging collaboration tools, everyone will benefit from improved workflows and have greater access to crucial information.  But in order to take advantage of these benefits, your first task will be finding the right collaboration software for your business—and there are a ton of options out there. To make your decision easier, u...