Bowensthinks

Bond Baddie: “Do you lose as gracefully as you win?” James Bond: “I don’t know, I’ve never lost.” If you’ve been building your brand for years like I have, then you’ve had your fair share of wins and losses. Social media is so crowded that it takes a lot of care and attention to stand out from the crowd. What makes it even worse is that you’re competing. All of the mistakes and wins are public, and your competitors will notice you. But that’s a double-edged sword because you can see what they’re doing too. The catch is that it’s not always easy to know where to look. Simply browsing their social profiles can give you an idea of what they’re doing, but it doesn’t really provide much detailed insight. And when you’re trying to build a million-dollar brand, insight is everything. Thankfully, there are plenty of ways and places to spy on your competition in a format that gives you valuable, actionable information. That’s why I’m going to show you how to look deep into your comp...

A German court has ruled that Google is not required to pre-screen websites for defamation before displaying them in search results. This ruling comes from the German Federal Court of Justice , the country’s highest court. The plaintiffs in the case had sought to force Google to filter out websites that displayed allegedly defamatory content about them in an IT-related online discussion forum. They also sought to collect damages from Google for the presentation of those sites in search results, arguing that Google had a duty to screen and not to display the defamatory material to others online. A ruling in favor of the litigants would have put a huge burden on Google to essentially review all website content in Germany for any potential violations before displaying it in search results. The German court, however, recognized the practical impossibility of this and held that a duty to take action is triggered only if Google is notified “of a clearly recognizable violation of individu...

Google says that there are “tens of thousands” of Right to Be Forgotten (RTBF) requests filed each month in Europe. In a new blog post , the company explains that it’s updating its “Transparency Report,” which details RTBF requests, to include new categories of information. In addition to reporting aggregate data on requests, their countries of origin and percentages granted, Google says it will now reveal: The type of individual/entity making the request: private vs. non-private (government entity, corporations, NGOs) What sort of content is associated with the request: personal information, professional information, criminal activity Whether the site on which the link appears is a directory site, news site, social media or other. Delisting rate by content category Google is simultaneously releasing a report that provides more depth and detail on the nature of delisting requests, summarizing three years of data since RTBF first came into being in May 2014. The high-level fi...

Google has added a new feature named Google Word Coach to the Google dictionary and translate boxes within web search for non-English searchers. When you do a search that triggers a dictionary or translate box, Google may show you this Word Coach that helps you “expand English-language vocabulary in a fun and engaging way,” a Google spokesperson told us. Susanta Sahoo shared a picture with us of this feature on Twitter : This launched in the Google search results a couple weeks ago. Here is a statement from a Google spokesperson on this feature: Google Word Coach is a game designed to help expand English-language vocabulary in a fun and engaging way. It appears under our dictionary and translate boxes or when someone searches for “Google Word Coach.” It launched this month in non-English speaking countries and also in India. It may come to other countries and languages in the future. The post Google Word Coach, a fun word game in the search results appeared first on Search E...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWords Feb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping […] Just 2 weeks until SMX West! Register now & save $100 Feb 26, 2018 by Search Engine Land We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you with actionable tactics you can […] In res...

These are days of plenty for advertisers, with Google rolling out a new AdWords interface , AMP for ads and landing pages , Purchases on Google , updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping up with the abundance of goodies can be both time-consuming and occasionally overwhelming. Never fear – if you’re looking keep sharp with cutting edge strategies and tactics for getting the most out of your AdWords campaigns, check out Brad Geddes Advanced AdWords workshop , running the day before SMX West on March 12 in San Jose. This one-day, hands-on workshop provides a deep immersion into everything you need to know to take advantage of everything AdWords has to offer today. Want to know more about what to expect from the workshop? Click over to Five questions for AdWords expert Brad Geddes where he explains why this full-day ...

We’re just two weeks away from Search Engine Land’s SMX® West , the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you with actionable tactics you can implement immediately to drive your search marketing results. Three days of dynamic and authoritative sessions, inspirational keynotes, hands-on clinics, vendor demos, and exceptional networking are sure to satisfy your SEO and SEM cravings. Choose your ideal pass Our goal is to provide you the best conference experience imaginable – but we know that “best” can mean different things to different people. Choose from a variety of pass options to suit your specific goals and budget: Option 1: All Access Pass – The Ultimate SMX Experience Enjoy full access to all that SMX offers: 50+ sessions, delicious breakfasts, lunches, and snacks, free WiFi, the works. See ...