Bowensthinks

Social media sites are constantly changing their algorithms to personalize what users see in their feeds. As a business, the chance of your target audience seeing your organic content on social media is lower than ever before. It’s becoming increasingly necessary to pay to play . So if you want to use Facebook to boost your e-commerce sales, you should consider Facebook Ads. That means paying money for ads. But I don’t want to throw money at ads that won’t convert to sales. I bet you don’t either, right? Facebook Ads are good for more than getting targeted traffic to a site. E-commerce businesses can use Facebook Ads at any stage of their sales funnel : I’ll share with you 20 essential, straightforward tips that you can easily implement to drive more sales. I’m not talking the basics . I’m talking how to really make your ads the best that they can be. 1. Use stunning images in your ads Make sure you always use high-quality images in your ads. You should pick images th...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Mar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” Bing Ads brand CPC taking the elevator — up Mar 29, 2018 by Andy Taylor Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award? Mar 29, 2018 by Search Engine Land The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. ...

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “ Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.” The post Compare 16 leading SEO platforms appeared first on Search Engine Land . from Tumblr https://ift.tt/2GUFvzQ

Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword. Better ad copy , landing pages or sales tactics can improve those numbers , but at the end of the day, you only have 10,000 searches per month to work with. Now, if your keyword happens to get thousands of searches per month, that’s not a problem, but what if the keywords you want (or need) to target only get 100 searches per month? All of a sudden, a 5 percent click-through rate, 10 percent conversion rate and 20 percent close rate means you get one sale from that keyword… a year. And that’s if you’re running an effective campaign on a keyword that gets a hundred searches a month. In many low-search volume campaigns, you could be running an unproven campaign on keywords with...

Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which brand CPC was actually declining. This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily through the end of 2017. While this sudden reversal continues to be somewhat of a mystery, another brand cost-per-click trend continues to take hold on Google’s primary US-based competitor, Bing, where CPC growth has accelerated quickly over the past several months for unknown reasons. The rise of Bing Ads brand CPC Looking at year-to-year Bing Ads brand text ad growth for the median advertiser from a sample of long-standing Merkle (my employer) clients, we find growth started to accelerate in May 2017. Unfortunately for brands, this acceleration carried on into the new year, with February year-to-year CPC growth at 42 percent. Breaking CPC down by device, it appears that phones did see an incre...