Bowensthinks

Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously.  They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want t...

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Buying a domain name is one of the first steps to launching a website.  But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps. Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others.   This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in. How to Buy a Domain Name With Bluehost Bluehost is a web hosting provider. In fact, they are one of the most reputable and reliable web hosts on the market today....

One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors make you alter contrast, saturation, and so forth individually, Instagram lets ...

Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye , or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think. That’s because 93% of all online experiences  begin with a search engine. This is why so many online marketers are so focused on getting SEO right . Organic search traffic is the holy grail of SEO, so it can’t be ignored. Your content needs to be readab...