The Rundown: Digital publishing’s crash landing

We are finishing up our eighth issue of Digiday Magazine, which you’ll get before the holidays. In this week’s Rundown, we look at reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and Facebook Watch’s stumbling start.

Back to basics
The platforms fever is slowly breaking. The fire sale of Mashable for $50 million, when it raised $46 million, was a somber sign that the age of distributed publishing is coming to a close. BuzzFeed is cutting staff and ousted its sales head, Greg Coleman.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.

Curabitur tortor. Pellentesque nibh. Fusce nec tellus sed augue semper porta. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Aenean quam. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh.

Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Nam nec ante. Suspendisse in justo eu magna luctus suscipit.

Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper.

The post The Rundown: Digital publishing’s crash landing appeared first on Digiday.



from Digiday http://ift.tt/2AndiAY
from Tumblr http://ift.tt/2AnPA7I

Comments

Post a Comment

Popular posts from this blog

How to Use Content Scrapers to Automate these 7 SEO Hacks

Image
Everyone is looking to get ahead when it comes to SEO. But that can be hard when your competitors are putting out content that ranks better than yours. There are a lot of reasons why their content ranks, of course. Maybe they have better domain authority  than you do, or maybe they have a larger built-in audience. That shouldn’t get you down, though. There are ways that you can use their content to your advantage. One of those ways is to use a content scraper (also known as a web scraper ) to gain insights into what they’re doing so you can do it, too. The only caveat is that you have to know how to use them correctly. Otherwise, you could be stuck with the wrong data. Here’s what to know. What is content scraping? Content scrapers are automated programs that pull data from multiple websites. Let’s say for a moment that you wanted to see what sort of titles your competitors were using on their blog posts to get the most clicks. You could visit each website individually...
Read more

What 759 Content Marketing Campaigns Can Teach You About Link Building And Organic Traffic

Image
If you want to generate more organic traffic or build links, your campaigns have to perform well. There isn’t any cut-and-dry formula for crafting successful posts or running effective marketing campaigns. There are tons of suggested formulas, tips, and tricks out there. But not all of them are worth your time or energy. And it can be hard to find formulas and elements of a campaign that are actually proven to work, based on data. Luckily, the folks at Fractl examined 759 different content marketing campaigns from 2013 to 2017 that can teach us a lot about what successful campaigns usually look like. Here’s what these 759 campaigns can teach you about link building and organic traffic. An overview of the data Fractl’s Director of Marketing, Kerry Jones , decided to gather data from 345 marketing campaigns  and share it to help marketers improve the quality and effectiveness of their content. A few years later, she tried the same tactic with data from a sample of 759 campa...
Read more

Hack Your Way to 50,000 Google Visitors with these 9 Tips

Image
There’s no single hack for getting huge traffic numbers from Google. Sorry. I wish I could tell you that if you added a very specific keyword to your site or if you optimized your images in just the right way you could net 50,000 unique views. But it just doesn’t happen that way. The reality is that you can’t rely on one technique to bring in unique visitors. You have to approach it using a combination of different strategies. Depending on your budget, some of those strategies might be out of your reach right now. That’s okay. Because over time (and yes, it does take time) anyone can hack their way to large traffic numbers. What does it take to get 50,000 new visitors? The key to getting 50,000 (or 100,000, or a million) new site visitors is to play it safe. I know what you’re thinking. Safe? It’s not something that entrepreneurs or marketers want to hear. Safe means slow. But a slow, steady, multifaceted approach to growth will always win over the quick tricks. Take a ...
Read more