Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users.

The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot.

Advertisers can see audience data by Audience Category or Audience Name from the Segment tab on six areas in the web interface: Account summary, Campaigns, Ad Groups, Ads, Keywords and Ad Extensions.

For example, advertisers targeting In-Market audiences in their campaigns can see the performance of each audience benchmarked against users who aren’t being targeted in an audience segment.

Looking at data split by Audience Category at the ad group level, for example, advertisers will be able to quickly analyze performance by audience targeting type and compare to those not targeted in “Users not in advanced segments,” as shown in the screen shot below.

Screenshot provided by Bing Ads

Advertisers can then drill down further to see the performance of individual lists by choosing to segment by Audience Name.

Screenshot provided by Bing Ads

With this information, advertisers can make changes to their audience bid modifiers.

Note that Bing Ads now recommends advertisers set a +15 percent bid modifier on remarketing audiences and +20 percent for in-market audiences based on its own internal analysis comparing the performance of those audiences to non-target audiences.

Audience Segmentation is available going back to January 5, 2018; more historical data can be accessed through the existing audience reports from the Reports menu option.

This has been high on the list of requests, and I think users will really like the way this has been executed. It surfaces the data in a format that isn’t currently available in AdWords or Facebook Ads. Bing Ads’ Audience Segmentation is now rolling out globally. All users will have access by early February, according to Bing.

The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.


from Tumblr http://ift.tt/2BFfvV2

Comments

Post a Comment

Popular posts from this blog

How to Use Content Scrapers to Automate these 7 SEO Hacks

Image
Everyone is looking to get ahead when it comes to SEO. But that can be hard when your competitors are putting out content that ranks better than yours. There are a lot of reasons why their content ranks, of course. Maybe they have better domain authority  than you do, or maybe they have a larger built-in audience. That shouldn’t get you down, though. There are ways that you can use their content to your advantage. One of those ways is to use a content scraper (also known as a web scraper ) to gain insights into what they’re doing so you can do it, too. The only caveat is that you have to know how to use them correctly. Otherwise, you could be stuck with the wrong data. Here’s what to know. What is content scraping? Content scrapers are automated programs that pull data from multiple websites. Let’s say for a moment that you wanted to see what sort of titles your competitors were using on their blog posts to get the most clicks. You could visit each website individually...
Read more

What 759 Content Marketing Campaigns Can Teach You About Link Building And Organic Traffic

Image
If you want to generate more organic traffic or build links, your campaigns have to perform well. There isn’t any cut-and-dry formula for crafting successful posts or running effective marketing campaigns. There are tons of suggested formulas, tips, and tricks out there. But not all of them are worth your time or energy. And it can be hard to find formulas and elements of a campaign that are actually proven to work, based on data. Luckily, the folks at Fractl examined 759 different content marketing campaigns from 2013 to 2017 that can teach us a lot about what successful campaigns usually look like. Here’s what these 759 campaigns can teach you about link building and organic traffic. An overview of the data Fractl’s Director of Marketing, Kerry Jones , decided to gather data from 345 marketing campaigns  and share it to help marketers improve the quality and effectiveness of their content. A few years later, she tried the same tactic with data from a sample of 759 campa...
Read more

Hack Your Way to 50,000 Google Visitors with these 9 Tips

Image
There’s no single hack for getting huge traffic numbers from Google. Sorry. I wish I could tell you that if you added a very specific keyword to your site or if you optimized your images in just the right way you could net 50,000 unique views. But it just doesn’t happen that way. The reality is that you can’t rely on one technique to bring in unique visitors. You have to approach it using a combination of different strategies. Depending on your budget, some of those strategies might be out of your reach right now. That’s okay. Because over time (and yes, it does take time) anyone can hack their way to large traffic numbers. What does it take to get 50,000 new visitors? The key to getting 50,000 (or 100,000, or a million) new site visitors is to play it safe. I know what you’re thinking. Safe? It’s not something that entrepreneurs or marketers want to hear. Safe means slow. But a slow, steady, multifaceted approach to growth will always win over the quick tricks. Take a ...
Read more