SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Multifaceted featured snippets begin rolling out in Google search results
Feb 28, 2018 by Michelle RobbinsGoogle updates the search results features with an expanded featured snippet targeting broad, nuanced queries
- Study: 11 voice search ranking factors analyzed
Feb 28, 2018 by Greg SterlingSome of the findings confirm and some upend conventional wisdom.
- Unit economics: The foundation of a good SEM campaign
Feb 28, 2018 by Kevin LeeContributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.
- Rand Fishkin leaves Moz, announces a new start-up
Feb 28, 2018 by Barry SchwartzAfter 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- An easy way to see if Google thinks your webpages are keyword relevant
- Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
- Programmatic problems: Fixing a broken market
- How to overcome unique B2B digital marketing challenges
- Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them
- Here’s why you should absolutely join us at MarTech
- Report: Amazon grabs Ring for more than $1B
- Mastering social media advertising
Search News From Around The Web:
- Use Inspect Element To Test Title Tag Length, codeseo.io
- 3 Underground Tools to take Competitive Analysis to the Next Level, SEM Rush
- A Crawl-Centred Approach to Content Auditing, State of Digital
- Apple Maps activates Transit directions in South Carolina, appleinsider.com
- Google To Clarify How To Make Lazy Loading Images & Content Search Engine Friendly, Search Engine Roundtable
- Google’s Fetch & Render new feature (that you’ve probably missed out), TL;DR SEO
- How to check content quality of a website for SEO, Vertical Leap
- Is Voice the Future of Search?, Stone Temple
- SEO for voice search – five things you can do right now, Search Laboratory
- SEO tasks: Creation and prioritization, Yoast
The post SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on appeared first on Search Engine Land.
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