How Amazon dominates the competitive search landscape

This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories.

Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth, with the scale and impact of their paid search investments eclipsing their closest rivals.

Featured in this report:

  • What is Amazon’s share of ad spend in US/UK markets?
  • How much click share does this win them?
  • What are the three key factors which contribute to Amazon’s dominant search performance?
  • What are the tactics and strategies retailers can use to get more click share?

Visit Digital Marketing Depot to download “How Amazon Dominates the Competitive Search Landscape.”

The post How Amazon dominates the competitive search landscape appeared first on Search Engine Land.


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