Bowensthinks

Can you remember the first time you cold-called someone? Just thinking about it makes my palms sweaty. My heart was pounding out of my chest as I dialed. And I tried  to think ahead to how I would introduce myself and make a connection, but the nerves just clouded my mind. Each ring of the phone just made the anticipation grow. And then: *Beep* I got sent to voicemail. That first experience sticks with anyone who’s ever cold-called someone, and in some ways, it creates an aversion to any type of cold-messaging. To be fair, cold outreach  is a difficult task to master. You probably don’t necessarily relish getting messages from people you don’t know, but that doesn’t mean it’s not effective. And there are  methods that allow you to cold-message effectively in ways that bring in new business or create opportunities. I’m talking about LinkedIn Messaging, which has been proven to be three times more effective than email . I want to show you how you can use this powerful tool

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK webmasters prepare for #Brexit – the EU is coming for your .eu domains Mar 30, 2018 by Barry Schwartz You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. Recruitment SEO: How to create a well-optimized career section on your site Mar 30, 2018 by Thomas Stern Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. Mobile speed case studies: Push for faster page loads Mar 30, 2018 by Anthony Muller If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Search in Pics: Google baby shower gifts, Google donut box &

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field. For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site. Google for Jobs With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings. Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, r

The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads: As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date. This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a .co.uk or other TLD migrated to. In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting. Brexit is currently scheduled for March 30th, 2019, so if you b

Google recently announced a new  mobile ranking algorithm  it is calling the “speed update”.  Google states the speed update will “ only affect pages that deliver the slowest experience to users and only affect a small percentage of queries” Let me begin by saying: page load times are already a huge part of Google’s mobile ranking algorithm. They have been for some time now and are an important signal directly related to site traffic. In the different cases below, you will see just how huge of an impact page speeds have. Google traffic seems to spike and plummets for some websites with varying desktop and mobile issues. Hopefully, something I share will help you persuade those reluctant on decreasing their load times motivation to do so. The benefits of fast The benefits of quicker load times are nothing new. Looking at load time is smart, it has always been a large factor in a user’s experience and integral for the success of any digital campaign regardless of ranking impact. Wi

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In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source: Twitter Google donut box holder: Source: Google+ Google baby shower gifts: Source: Instagram Taiwan Google art: Source: Instagram Google’s Gary Illyes eating a lot of Japanese food: Source: Twitter The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land . from Tumblr https://ift.tt/2pQA7GN

Social media sites are constantly changing their algorithms to personalize what users see in their feeds. As a business, the chance of your target audience seeing your organic content on social media is lower than ever before. It’s becoming increasingly necessary to pay to play . So if you want to use Facebook to boost your e-commerce sales, you should consider Facebook Ads. That means paying money for ads. But I don’t want to throw money at ads that won’t convert to sales. I bet you don’t either, right? Facebook Ads are good for more than getting targeted traffic to a site. E-commerce businesses can use Facebook Ads at any stage of their sales funnel : I’ll share with you 20 essential, straightforward tips that you can easily implement to drive more sales. I’m not talking the basics . I’m talking how to really make your ads the best that they can be. 1. Use stunning images in your ads Make sure you always use high-quality images in your ads. You should pick images that f